Hundreds of companies contribute to the high-quality development of CMTF
The highly anticipated event in the medical tourism industry-Shanghai International Medical Tourism Exhibition CMTF will be held in Hall W3 of Shanghai New International Expo Center on November 10-12, 2020. There will be more than 200 well-known medical institutions at home and abroad. Participating with international hospitals to provide consumers and patients with the best treatment plan and professional medical services, and to achieve a reasonable allocation of global high-quality medical resources.
Affected by the epidemic, CMTF has undergone two postponements and adjustments. On the basis of ensuring the health and safety of exhibitors and visitors and guaranteeing the quality of the exhibition, after communicating with a number of exhibitors, it was finally determined to be held on November 10-12. The postponement of the exhibition also gave the organizer more time and energy to do more solid and in-place work in buyer data, resource integration, exhibitor research, event forums, etc., to ensure that the quality of the exhibition develops in the direction of exhibitors' needs.
Recently, the organizer Zhenghe Exhibition sent personnel from various departments to visit including United Family, Ciming Boao, Ao Yiling, MJ Health, Shengnuo Family, Celebrity Health, NGC Hospital, Sports Rehabilitation Medicine Clinic, Saipan Reproductive Center, Kangbei Optimal, PARKnSHOP Obstetrics and Gynecology, Millennium, WMC, Ubi Health, Zhite Medical, Wanyi Health, Jinen Biological, Stem Cell Therapy Hospital, Jiabao Fertility, Doctor of Medicine, Noah International, Sunway Medical, Villino Health, Daegu Metropolitan City Shanghai Representative Office, Kunhe Fertility, Korea Health Promotion Institute, Korea-China Health Management Association, Dexin Hospital, Lanhai Medical, Meihua Women and Children, Thai Oriental, Test Housekeeper, Qidongsheng Wait for nearly a hundred exhibitors (part of the list, in no particular order), have in-depth exchanges with them, listen to suggestions, understand their needs, and at the same time communicate with relevant critical illness associations, cancer rehabilitation associations, reproductive associations/medical associations, LGBT and friendly organizations, public health organizations, etc. Negotiations and cooperation have achieved great results.
During the communication process, the organizing committee learned that most companies were affected by the epidemic and suspended the cross-border passenger flow business. At this stage, it is either cooperating with domestic hospitals to digest passenger flow, or through remote consultations to alleviate customer needs, or carry out business transformation/ Transformation of the target market to increase the possibility of revenue, or stimulate customer consumption by playing a price card... A variety of ways are parallel to find new markets and new outlets for the survival and development of enterprises.
Now as more and more places are under control, the medical tourism market is recovering in an orderly manner. Compared with the previous few months, the overseas environment has gradually become clearer:
For example, Thailand's proposed "bubble travel" plan and various measures have expressed support for tourists visiting Thailand for medical tourism purposes. Many domestic airlines in China have successively announced their flights to Thailand in August;
Taiwan has recently announced that it will open "foreigners" to Taiwan for medical treatment from August 1 (excluding non-urgent medical treatments such as health checkups and medical aesthetics);
The President of Ukraine signed a decree on July 28: A visa exemption policy for Chinese citizens will be temporarily implemented between August 1, 2020 and January 31, 2021: Visa-free stay in Ukraine for 30 days for tourism purposes within 180 days ···
There are more and more good voices in cross-border medical care, and so are domestic medical institutions.
A medical examination center said in an interview, “Although our customers have decreased significantly during the epidemic, it is precisely because the epidemic has awakened many people’s health needs, it is expected that there will be a wave of consumers who want to do more physical examinations in the later period, and the physical examination market may welcome There is a wave of small peaks, and we hope to attract these consumers at the exhibition and stimulate consumption through some promotional activities to make up for the loss of the epidemic."
A health management agency said, “We have a product used on the assisted reproduction board. At present, we mainly face C-end customers directly, but the effect is not very good. We hope to use the exhibition to explore the B-end market.”.
A reproductive center said, “We have laboratories in China, so the impact of the epidemic is not big. Instead, the epidemic has given us the opportunity to integrate the domestic B-side. We are preparing for the next step in the international market by participating in the exhibition.”
In general, companies expressed that they are very interested in activities that can directly attract C-end audiences (patients and high-end consumer groups), and hope to have direct dialogue with these groups. In addition, they also focus on promoting products through exhibitions to increase industry influence. And broaden cooperation channels. These companies recognized and affirmed the CMTF medical tourism exhibition platform, and also gave suggestions to the organizing committee from various aspects, hoping that the exhibition will be better and better.
Listen to the voice of the company, pay attention to the company’s suggestions, and promote the high-quality development of the CMTF medical tourism exhibition
The number and quality of visitors at the exhibition determines the vitality of the exhibition, and it upholds the purpose of organizing exhibitions that allow enterprises to exhibit more quality and efficiency. Mr. Niu, general manager of the CMTF Organizing Committee, said, “Customers’ suggestions are the direction of our efforts. The entire (medical tourism) project team must effectively implement the organization of the audience, and always think about how to meet the needs of customers, so that there is a way out. !"
In order to meet the expectations and suggestions of exhibitors for the exhibition, the CMTF Organizing Committee will make the following three major breakthroughs in the organization of the Shanghai exhibition this year:
1. In terms of severe illness, focus on cooperating with cancer/tumor clubs and other organizations in Shanghai and surrounding cities to organize cancer patients and their families to visit the site, and hold public welfare lectures on cancer science knowledge and a series of interactive activities.
2. In terms of assisted reproduction, the first point is to cooperate with LGBT and related organizations, through online promotion, offline venues to organize private communication spaces, etc., to hold sharing and exchange meetings; the second point is to cooperate with regional reproductive associations/medical associations, women’s federations, etc. Negotiations, pre-organization of reproductive doctors to visit and exchange, break through the line of recruitment of infertility patients.
3. In terms of physical examination, medical beauty, anti-aging, etc., the organizing committee will increase investment in online advertising, use industry websites, APPs, official accounts and other resources, and use Internet data to achieve the advantages of positioning marketing and attract precise audiences to the exhibition Site visit.
With more channels for accurately recruiting C-end audiences, the organizing committee is constantly making breakthroughs and innovations! At the same time, it will continue to take advantage of the exhibition's strong resource integration advantages, expand the B-side audience organization, allow more medical tourism companies to integrate into the exhibition, expand the visibility and influence of the exhibition industry, and help exhibitors achieve dual or even multi-channel development.
