The recovery of medical tourism is accelerating. Which countries in the world are competing for the
2021-03-26
Medical tourism is a new way of tourism and medical treatment that combines tourism and medical health services. Specifically, it refers to the process of people seeking medical and tourism services that meet their needs in other places/countries. Its subdivided projects involve critical illness treatment, imported drugs, assisted reproduction, medical aesthetics plastic surgery, cell therapy, anti-aging, precision physical examination, blood purification, hair transplantation, etc...
Main considerations for international patients when choosing medical tourism
In the field of serious medical care, the core factors that affect international patients' choice of destination countries for medical tourism are the medical level and drugs. Take intensive care as an example. Going abroad for more medical treatment means "life-saving". Patients naturally care more about the medical level than the price; if there is a small gap in medical level, price and quality services have become considerations, such as In Germany, the average cost of heart valve replacement is about 35,000 US dollars, but in neighboring Austria, it only costs half the price. Another example is Thailand’s Thai hospitals represented by Bumrungrad Hospital, BDMS Bangkok Dusit Medical Service Group, Jetnin Hospital, etc., because of their high medical standards, but the service prices are much lower than those of developed countries, attracting Europe, America and Southeast Asia The people of the country.
Featured medical services from many countries, these countries are competing for the "world patient"
Medical tourism originally originated in developed countries such as Europe and the United States. Later, with the continuous improvement of the level of medical services in some developing countries, relatively low medical costs began to attract international tourists, forming a development trend of global competition for "world patients" .
From the geographical location of the global medical tourism market, it is divided into North America, Europe, Asia Pacific, South America, Middle East and Africa. Countries (regions) that have developed relatively mature medical tourism include the United States, Japan, South Korea, Thailand, India, Indonesia, Costa Rica, etc. In the Middle East, Bahrain, Lebanon, Jordan, and the United Arab Emirates are also developing medical tourism projects one after another; There are also domestic Hong Kong and Taiwan regions that are also developing the medical tourism industry.
Judging from the potential of the global medical tourism market, Asian countries are becoming a new battlefield for investors from all over the world. In particular, Thailand, Singapore, India, etc. have developed vigorously in recent years. Although China is still the main source country for international medical tourism, the government is launching a number of policies in recent years to create a destination country for medical tourism. For example, several regions represented by Boao in Hainan, Changzhou in Jiangsu, Shangrao in Jiangxi, Qingdao in Shandong, Beijing, Shanghai, and Guangzhou have also taken the lead in field exploration. In general, China has a huge market for developing medical tourism.
To develop the medical tourism industry, you may wish to refer to the practices of South Korea, Malaysia, Japan and other countries, and use medical tourism associations and organizations, relevant regulations, policies, and marketing to promote the development of the industry:
If the Korean government puts the medical tourism project on the agenda, the Korea Medical Tourism Association came into being. According to the needs of patients, the association provides information on relevant hospitals with special technology to help patients find suitable hospitals; approved by the Malaysian Cabinet Under the Ministry of Health, the Malaysian Medical Tourism Council has become an official council under the Ministry of Health, actively demonstrating Malaysia’s warm hospitality and world-class medical services to the world; Japan’s Ministry of Economy, Trade and Industry supported the establishment of Medical Excellence JAPAN to build an infrastructure for receiving overseas patients ( Visiting Japan Medical) to carry out publicity activities for the center and promote international health cooperation···
Medical Tourism in the Post-Pandemic Era: Opportunities and New Trends
The epidemic has also brought certain positive changes to the industry, such as:
1) The epidemic has increased people's attention to medical health, and it is expected that people's medical consumption will increase in the future.
2) Domestic medical tourism ushered in opportunities. Early-stage patients could not leave the country, but treatment could not be delayed. Therefore, relevant domestic outpatient clinics and hospitals took over these patients, and the number of consultations increased greatly.
3) During the anti-epidemic period, China has established a good international image and established friendly relations with many countries. Domestic Chinese medicine, stem cell therapy, vaccine research and development, etc. have attracted international attention and recognition, which is conducive to China's development of inbound medical tourism. .
4) The industry is re-shuffled and the industry is optimized. Companies that can survive will optimize their business structure and services, and ultimately promote the development of the entire industry toward refinement and quality.
5) Changes in market operation thinking in the industry. Some experts said, “In the past, overseas hospitals mainly used domestic service agencies to spread channels to transport patients to overseas for treatment. But now, many “old channels” may be reorganized or transformed. May consider walking on "two legs", one is to continue to cooperate with more channels, and the other is to establish a hospital brand operation department in the country or entrust a cooperative company to operate. Of course, no matter which method is used, the patient is the one who benefits most ."
6) Diversified changes in the form of medical tourism. Going abroad to see a doctor is the most basic model. The emerging telemedicine and Internet medical services can break geographical restrictions and empower the industry. In addition, the introduction of high-quality overseas medical resources to directly serve domestic patients has also become a direction. After the epidemic has changed, Cai Qiang, the chairman of the Shengnuo family, said, “We are sending a large number of customers out to become a large number of foreign experts in..."
As a witness to the development of the global medical tourism industry, China International Medical Tourism Exhibition is also a promoter of leading international medical tourism trends and cutting-edge technologies. The 16th Shenzhen International Medical Tourism Exhibition will be held on July 2nd. -Held at the Shenzhen Convention and Exhibition Center on the 4th, the organizer stated that “as long as regional medical differences continue to exist, there will be a broad market for cross-border (district) medical care.”
It is reported that at this stage, with the gradual relaxation of entry and exit policies and the normalization of epidemic prevention and control in each country and region, more and more national and international hospitals are open to international patients, such as the United States, Japan, South Korea, Thailand, Many international hospitals in Cambodia, Russia, Ukraine, etc. have formulated relevant measures to receive patients from abroad.
