Create medical tourism with Chinese characteristics, starting with Chinese medicine
2020-12-31
The World Tourism Organization defined medical tourism in the "Tourism Agenda 21" as "tourism services with medical care, disease and health, rehabilitation and cultivation as the mainstay."
On a global scale, countries have developed differentiated developments based on their geographic location, tourism resources, and medical advantages, forming special groups such as critical illness treatment, assisted reproduction, medical aesthetics, anti-aging, health management, and Chinese medicine health tourism.
The development of medical tourism with Chinese characteristics starts with Chinese medicine
1. The national call, policy support, inheritance and innovative development of Chinese medicine is the trend of the country
"If we in China say that something contributes to the world, I think Chinese medicine is one item." Chairman Mao Zedong made such an evaluation of Chinese medicine more than 60 years ago. From today's perspective, it is also a far-sighted strategic forecast. In October last year, General Secretary Xi Jinping gave important instructions on the work of traditional Chinese medicine, the "Opinions of the Central Committee of the Communist Party of China and the State Council on Promoting the Inheritance and Innovative Development of Traditional Chinese Medicine" was released, and the National Congress of Traditional Chinese Medicine was held, pressing the fast forward button to promote the inheritance and innovation of traditional Chinese medicine .
Guided by the "Outline of the Strategic Planning for the Development of Traditional Chinese Medicine (2016-2030)" issued by the State Council, starting in 2019, including Anhui Province, Hubei Province, Sichuan Province, Jiangxi Province, Shaanxi Province, Beijing, Shandong, Guizhou, etc. All are actively cooperating with relevant policy documents to support and promote the development of the Chinese medicine market.
2. Increasing demand for Chinese medicine services
With the improvement of living standards and the impact of the epidemic, people’s attention and demand for medical care and health preservation are increasing. At the same time, my country’s aging population is becoming more and more serious. Patients with various chronic diseases and intractable diseases are more hopeful of less side effects. Traditional Chinese medicine treatment, the good effect of Chinese medicine in regulating the balance of human mechanism, can meet people's needs for drug action and therapeutic effect, and is gradually recognized and trusted by more people in the country. The market prospect is promising.
3. The anti-epidemic wave promotes Chinese medicine to the world, further enhancing its overseas influence
According to the "China Action to Fight the New Coronary Pneumonia Epidemic" white paper, "Chinese medicine has participated in the treatment of confirmed cases, accounting for 92%. The use rate and total effective rate of Chinese medicine in confirmed cases in Hubei Province have exceeded 90%." Under the epidemic, Chinese medicine Not only has the domestic anti-epidemic effect been remarkable, but its performance overseas is also amazing. According to data from the General Administration of Customs, the export volume of Chinese medicinal materials and Chinese patent medicines has increased rapidly since March this year, and the cumulative year-on-year growth has been consistently higher than 10%. As of August, the export volume of Chinese medicinal materials and Chinese patent medicines in 2020 reached 91,000 tons, with a value of 5.47 billion yuan, an increase of 11.2% over the same period last year, and a value increase of 7.5%.
It is reported that by 2019, Chinese medicine has spread to more than 180 countries and regions, and nearly 100 countries have approved the use of Chinese medicine acupuncture and established relevant legal systems. More and more international patients are receiving Chinese medicine. About 18 countries have included acupuncture and moxibustion in their medical insurance systems. More than 30 countries and regions have opened Chinese medicine schools, laying a solid foundation for the development of Chinese medicine and cultural dissemination. With the help of the wave of anti-epidemic and epidemic prevention, the influence of the Chinese medicine industry in overseas will be further enhanced!
Challenges Facing the Development of Chinese Medicine
The main challenges faced by Chinese medicine and Chinese medicine culture include the impact of modern medicine, weak cultural soft power, large differences between Chinese and Western cultures, and communication difficulties.
The specific manifestation is that being affected by the current accelerated pace of life, the good clinical efficacy and economic benefits of Western medicine occupy the leading position in people's medical choice. To consolidate its position, Chinese medicine needs reforms and innovations to adapt to the people's medical habits and needs; In terms of strength, the spread of Chinese medicine is still relatively lagging. Acupuncture is one of the first Chinese medicine cultures to go abroad and is widely used, but the trend of "de-sinicization" is also obvious, which seriously weakens the originality and integrity of Chinese medicine.
Breaking the game, CMTF helps Chinese medicine set sail
At present, popular medical tourism projects such as test tube in Southeast Asia, intensive care and IVF in the United States, physical examination and early cancer treatment in Japan, cosmetic surgery in Japan and South Korea, anti-aging in Germany and Switzerland occupy a considerable share of China's cross-border medical market, and they have all become successful. With the development of branding and labeling, China is the main source of tourists rather than the destination of medical tourism. As more people understand and recognize Chinese medicine, the development of Chinese medicine health tourism is an important means for China to develop inbound medical tourism.
The 15th Beijing International Medical Tourism Exhibition will be held in Beijing·China International Exhibition Center (Jing'anzhuang Pavilion) from April 8th to 10th, 2021. The TCM section will focus on displaying TCM, TCM treatment, and health preservation. , TCM health tourism and international health tourism.
Taking this opportunity, Zhenghe Exhibition will intensify its efforts to develop the TCM section, use its strong resource integration capabilities and promotion experience to break the dilemma of difficulties in the transmission of TCM, and contribute a platform force to help TCM "go out".
During the exhibition, representatives from international hospitals, medical tourism service organizations, Chinese medicine and health care industry in China, Germany, Japan, South Korea, Thailand, India, France, Israel, India, Malaysia, Turkey, Taiwan, Hong Kong and other countries and regions , Chinese Medicine Museum and Chinese medicine clinics, large travel agencies, luxury hotels and related medical tourism government departments participated in the exhibition. The exhibition is an important platform and channel for China to promote Chinese medicine culture and international image to the world.
Traditional Chinese medicine has always been a key expansion section of the medical tourism exhibition. For example, Guanganmen Hospital of China Academy of Chinese Medical Sciences and Dongzhimen Hospital of Beijing University of Chinese Medicine have used the exhibition platform to promote Chinese medicine. This year, Chinese medicine has played an important role in anti-epidemic and epidemic prevention. With the attention of foreign countries, the international status has also improved. China should develop medical tourism, starting with traditional Chinese medicine health tourism, which is both an advantage and a trend.
